about us14

Change Nation is a strategically minded Creative and Media agency , with offices in the UK and Singapore.

We specialise in creating and developing prestige brands (and brand partnerships) in the leisure and retail and property sectors, helping our clients to define, design and deliver future solutions for their brand and their business.

We tailor our teams depending on the client requirement, but we offer the following services:

Brand Consultancy, including: Customer Research Plausible brand and market scenarios Competitive Research Brand evaluation

Brand Development, design and delivery Purpose, positioning, values development Messaging and tone of voice and guidelines Internal brand implementation (including communications, training and business processes)

Brand Design, including: Graphic design Brand identity Brand collateral Brand guidelines Copywriting

Media and Brand Partnerships, including: Develop brand and retail partnership programmes for the hospitality clients Create coherent, mutually beneficial Rights package for potential partners in separate categories Develop a partnership pricing model Identify potential partners Create and manage all of the presentations Lead all deal negotiation and legals

Additionally

Advertising, for TV, Radio, Digital or Print, including: Planning Concept, creative and copywriting Production

Film and Photography, including: Pre production, model management if required and planning Production – shoot and management Post production Creative directors, producers and all team

Digital, Through associated partners we offer a full range of complementary digital services

PR, Through associated partners we offer a full range of complementary PR services

Interior Design, Through associated partners we offer a full range of interior design and interior architecture services

 

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Please – have a look in our PROJECTS section for examples of our work.

“The world is in a state of constant change, the winners are those that can see change coming (insight), make change happen (strategy) and take advantage of change (action).”

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Brand Strategy and Positioning

Much of our work is helping businesses to define credible business and brand strategies and then writing and designing meaningful guidelines.

Click through for some examples and case studies..

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The Team

We live in a world of exceptional talent. We aim to bring you a selection of them.

Our business starts with a core team made up of director level brand strategists, designers, copywriters, researchers, marketers, futurologists and account directors. The Change Nation board.

We then provide the creative and production required to take this project through to completion.

Our team have been schooled at Wolff Olins, Saffron, FOUR IV, Saatchi and Saatchi, Interbrand, The Oyster Group, AMV BBDO and Orange.

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Partnerships

Brand Partnerships

Change Nation helps broker meaningful brand partnerships between 5 star hotels and 5 star brands around the world

These partnerships offer more than media exposure alone and include a wider range of benefits such as interaction with the consumer, B2B advantages and effects on sales

This includes the creation of unique Rights packages, where mutual value exchange will provide sales and brand impact with, hard to reach, affluent customers.

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Advertising

When you’ve historically been directors at Saatchi & Saatchi and AMV BBDO , Advertising is in your DNA

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Previous Clients

Over the past years the lead consultants of Change Nation have helped the following businesses to transform in one way or another including major names in the following categories:

HOTELS / GROUPS
DEVELOPERS
PROPERTY AGENTS
TOURISM BOARDS
RESORTS
LUXURY BRANDS


Click for the full client list.

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