Having just helped OUE to redefine their brand vision, brand values, graphic treatment and tone of voice, Change Nation were asked to conceptualise, write and produce a 2 minute brand film (with a 30 edit to be used as TV commercial).
The objective of the film was to bring the newly created brand guidelines to life and create a brand film that visually explains what makes OUE different and how OUE does things.
We used our knowledge and understanding of the OUE brand coupled with the brand guidelines that we had just created, to create a long-lasting piece of film that will be able to be used across multiple platforms (TV, Online, Cinema, In-flight etc).
The first edit was created to enable OUE to use the film for broadcast during New Year celebrations in Marina Bay and use the 30 second advert on Singapore Airlines in-flight channels.
The production teams were based in Singapore and the UK with all final post production also taking place in London.