projects 22


“The world is in a state of constant change, the winners are those that can see change coming (insight), make change happen (strategy) and take advantage of change (action).”

Change Nation is a strategically minded Creative and Media agency , with offices in the UK and Singapore,

We specialise in creating and developing prestige brands and brand partnerships in the leisure, retail and property sectors, helping our clients to define, design and deliver future solutions for their brand and their business.

Click our logo above to find out more about the services we offer – or have a look at some of our recent work here on this page.

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OUE Case study Image 1 300dpi

OUE, Singapore

OUE is one of Singapore’s developer and real estate giants – with a portfolio of prime assets in Singapore, Malaysia, China and the USA.

Between 2013 – 2015 OUE commissioned Change Nation to undertake a brand review to help bring further clarity to what they did by creating a positioning strategy, brand architecture and visual identity for the group.

Click the logo to see some of this work

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Accor Case study Image 1 300dpi

Accor Hotels. Singapore

Accor asked Change Nation Singapore to define and design their lead marketing campaign for 2014 : a 100 day pan Asian marketing campaign for Le Club Accor hotels. :

The hugely successful Campaign was sent directly to over 8 million subscribers.

Our work included: Brand Strategy, Graphic Design, Digital Asset Production, Copy Writing

Click the logo to see the campaign

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Wellesley 35

The Wellesley, London

Change Nation have worked for the 18 months with The Wellesley, one of London’s most exclusive hotels, in the heart of Knightsbridge.

Our ongoing services include: Brand Development, Advertising, Digital media, Website, Communications, Photography, Copywriting, Ongoing Positioning, Naming and Graphic Design

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With over a decade’s experience in helping premium international hotel brands, we were initially invited to help The Savoy drive additional revenue through existing media within the hotel.

Our eventual two year partnership with the world’s leading hotel, saw us go far further than the original brief

Work scope included: brand creation, naming, brokering brand partnerships for the hotel, the creation of a dedicated TV channel within the hotel, the creation of and supply of a team of personal shoppers based at the hotel, overseeing the implementation of the brand onto all digital media, PR, press events and the creation of a quarterly publication

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Velaa, Maldives

Life’s a beach – well in this case a private island in the Maldives. Change Nation where charged with finding a suitable brand positioning for Velaa.

In truth we wish the positioning (of the Maldives) was a little bit closer to us right now..

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The Fringe, London 2012

A different angle on the Olympics

We were tasked with creating a unique hospitality venue 100 yards form the Olympic 2012 stadium, in a deserted 40,000 sqft warehouse

Our remit involved overseeing everything from Brand Creation (visual identity by Construct London) , to Interiors (scheme by Studio DB), F&B, ePos systems, sales, marketing, partnerships, security, planning and PR (Nylon Communications).

Click the logo to see examples.

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CN brand value

Building Brand Value

Brands create financial value

As economies become global and information more critical, intangible assets have replaced tangibles as the major source of shareholder value.

Click above to continue

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CN Lux hospitality pages

Notes on: The Luxury Hosptality Market

As travel and hospitality are two of the most discretionary items in anyone’s spending pattern, they are probably under more pressure than any other sector.

Yet hotel brands seem to be making mistakes that could have longterm repercussions. How can hotel brands adjust to the new paradigm of luxury that’s driven by value, rather than conspicuous consumption?

Click the image above to read the 5 main mistakes

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defining luxury brands

Defining Luxury Brands

Preparing a proposal for a new contact, had us thinking about how we develop and manage luxury brands to our clients…and more specifically how we would actually define a luxury brand in the first place.

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Luring the next generation of luxury consumer

A pillow menu, gold-plated bathroom fixtures and spacious rooms will not be enough to woo the next generation of the world’s wealthiest clientele. They will be better traveled than their parents and grandparents, and much harder to please.

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Freedog, Urban Activity Centres, UK

March. 2015 In late 2014 new business Alfabounce approached Change Nation to help them position, name and create a visual identity for a series of new trampoline park and parkour centres they were planning to launch in 2015.

Our work through early 2015 helped define the competitive brand positioning and created a clear naming strategy.

Having agreed that the brand should be based on the idea of escape, with a personality that should be energetic, youthful, irreverant and joyful and a that the name should be more about the attitude than the offer we created Freedog – Urban Activity Centres

Involvement included: Research and brand positioning, naming, visual brand identity, guidelines and involvement with the creative direction on interior and digital design.

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OUE TV Commercial ‘ Transforming Simple”

Having just helped Singaporean Retail, Commercial, Hospitality and Residential giant OUE to redefine their brand vision, brand values, graphic treatment and tone of voice, Change Nation were asked to conceptualise, write and produce a 2 minute brand film (with a 30 edit to be used as TV commercial).

The objective of the film was to bring the newly created brand guidelines to life and create a brand film that visually explains what makes OUE different and how OUE does things.
Click to see one of three TV commercials

Concept and scripts by Change Nation (Singapore and UK)
Direction by Change Nation (Singapore and UK)
Film shot and produced by Invisible Artists (Singapore and UK)
Paper Artist – Joyanne Horscroft at The Makerie

2014 / 2015

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